CONSUMERS SPEND A LOT OF TIME IN THEIR CARS
According to an Arbitron National In-Car Study, commuters over the age of eighteen spend about eighteen and a half hours in their car per week, and two-thirds of Americans make shopping decisions while on the road.
Americans spend more time today than ever in their vehicles. Most Americans spend an average of over 15 hours per week in their cars. That’s a lot of driving time! Outdoor billboards are in the face of the consumer while they are in their vehicles.
Even today with Amazon and the ability to shop online, most Americans enjoy the "going out shopping" experience. As a result, a significant amount of shopping occurs on the way home from work whether it is to the department or grocery stores. It is a fact that consumers spend the day thinking of things to buy as well as making a list and then stopping on the way home to pick them up. Your ad could be the next thing on someone’s list!
THE RIGHT PLACE AT THE RIGHT TIME (+customized placement)
Billboard advertising is one of the last messages a consumer receives before making a buy decision. Nearly three-quarters of billboard viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home – all times when billboard advertising has the opportunity to be influential.